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Storytelling
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By Stephanie Judd
•
March 16, 2026
Most check-ins drift into the same tired patterns and scripts: Light chatter: “What’s going on?” Project updates: “How’s project X?” A half-hearted attempt to help: “Anything you need help on?” A vague attempt to connect: “Is there anything else on your mind that we should talk about?” Rushed, pushed or cancelled meetings Check-ins fall into these predictable habits because both parties show up and wing them. Clarity is non-existent. People don’t have a clear sense of why they’re there, what they should get out of the meeting, and how best to use the time. How often do you walk into these meetings with no agenda or sense of purpose? This is a wasted opportunity.

By Stephanie Judd
•
March 2, 2026
Many of the people we coach are people leaders who are stressed about supporting their people in the midst of (massive) organizational change. Then pile on the fact that they’re often losing resources and being asked to do more with less. We hear comments like: I don’t know what to tell my team that will be helpful when I’m frustrated and overworked myself. Leadership just keeps asking for more. How do I keep them motivated? We don’t have any professional development money for them. These leaders think that they have to show up with the answer to everyone else’s problems. They want to be able to provide a solution that will give their teams clarity and direction. They know that’s what their people want. And yet, they’re often ignoring the most critical tool in their arsenal.

By Stephanie Judd
•
February 16, 2026
Last week, Kara coached Carl, a leader who was getting ready for a working group meeting. It was the group’s first opportunity to meet after their kickoff, and a critical moment to move the group from idea to action. Carl was concerned that people would be reluctant to contribute and then he’d be left alone to do the work without the crucial input from his stakeholders. What Carl needed was some space to get clear on the desired outcomes of his meeting, think through how he was going to run it, and make sure everyone was set up to contribute meaningfully. By the end of the session, Carl felt ready. You can’t prepare to the same degree for all your meetings. Sometimes all you can do is make sure you have a Zoom link attached to the calendar invite. But for high-stakes moments, the discussions that truly matter and require input from others, you need to go further and approach them strategically. That is one of the clearest ways you demonstrate leadership.

By Stephanie Judd
•
February 3, 2026
One of the most frustrating things Stephanie and Kara experience is facing a meeting on their calendar with a vague title and no agenda. Or (let’s be honest, it’s not much better) the laundry list of topics masquerading as an agenda. When looking at these meetings, Stephanie and Kara don’t know what’s expected of them, how to prepare, nor what the point of the meeting is at all. But… although we’re all victims of this workplace crime… we’re also the perpetrators. Just last week Kara titled a meeting “Storytelling Kickoff” that didn’t have an agenda. Stephanie created a calendar invite titled “Call with Lynette.” It too, had no agenda. We were both invited to a blank “Connect.” Stephanie even registered for a webinar months ahead of time, but when the day came, the calendar invitation title was “Webinar” with no description or agenda, so of course she didn’t attend.

January 19, 2026
Earlier this month, we talked about why data can be difficult to communicate . Data often lacks meaning, is hard to process, and rarely engages people emotionally. Fortunately, there’s a way to address all three challenges at once. Storytelling is one of the most effective ways to make your data more compelling. Here’s why.

January 5, 2026
Recently, a product manager came to Kara looking for coaching on her storytelling skills and presentation delivery. When Kara asked what was behind the need, the client shared that she often has high-stakes moments with leadership where she needs to secure critical resources, like headcount. These conversations have serious implications for her team and her product’s success. She knows her data inside and out. The decision she wants to recommend to her executives feels clear to her. She’s prepared… but when she walks into the meeting, her data doesn’t land, and her arguments fall flat. She knows this because leadership asks questions like: What does this number mean? How do you know? They aren’t seeing the context, the “so what,” or how her data fits into the bigger picture of the business.

December 15, 2025
Stephanie and Kara both learned early in our professional lives that follow-through matters. As students at Michigan Ross School of Business, it was drilled into us: after an interview, send a thoughtful thank-you note that references the conversation. It was presented as a way to stand out and be polite… a nice finishing touch to remember you by. But although a thank you is polite, it doesn’t build momentum.

December 1, 2025
Early in our Wolf & Heron days, Stephanie facilitated our Influential Storytelling workshop for a major new client. It was a high-stakes moment: 100+ people in the room, a huge win for us, and her first time delivering the workshop solo. She opened with a story she had polished, rehearsed, and delivered successfully many times before.

November 17, 2025
Carissa came to Stephanie frustrated. She had a 15-minute slot with her executive leadership team, and she wanted to understand why her user-research findings weren’t influencing leadership action. She had spent months gathering insights, synthesizing trends, and surfacing recommendations, yet every time she presented them, leaders nodded politely and moved on. There was no change or follow through.

June 30, 2025
Ah, the annual Sales Kick-Off (SKO) a high-energy, high-stakes event where the entire sales team gathers to be motivated, inspired, and equipped for the year ahead. Or, at least, that's the intention. Too often, SKOs devolve into an endless parade of slide decks, a blur of talking heads, and a slow descent into

May 19, 2025
People dont make decisions based on logic alone. They need to connect emotionally with your message and use logic to justify it later. Thats where storytelling comes in. A good story doesn't just inform; it makes people feel. And when they feel, they remember. More importantly, they act. Read on to unde

April 7, 2025
As speakers and speaker coaches, we spend a lot of time crafting talks both for ourselves and with our clients. It's an obvious exploration, therefore, for us to look into how we can leverage AI to craft these talks more quickly (and ideally, effectively). Recently, Stephanie started giving a talk entitled Story.

March 17, 2025
Executive coaching is a soft skill. Yes, there are some technical frameworks you can be trained on, but at the end of the day, a good executive coach is proficient in what are generally considered soft skills: conversations, intuition, active listening, appreciative inquiry, etc. Soft skills are those less tangible

By Stephanie Judd
•
March 16, 2026
Most check-ins drift into the same tired patterns and scripts: Light chatter: “What’s going on?” Project updates: “How’s project X?” A half-hearted attempt to help: “Anything you need help on?” A vague attempt to connect: “Is there anything else on your mind that we should talk about?” Rushed, pushed or cancelled meetings Check-ins fall into these predictable habits because both parties show up and wing them. Clarity is non-existent. People don’t have a clear sense of why they’re there, what they should get out of the meeting, and how best to use the time. How often do you walk into these meetings with no agenda or sense of purpose? This is a wasted opportunity.

By Stephanie Judd
•
March 2, 2026
Many of the people we coach are people leaders who are stressed about supporting their people in the midst of (massive) organizational change. Then pile on the fact that they’re often losing resources and being asked to do more with less. We hear comments like: I don’t know what to tell my team that will be helpful when I’m frustrated and overworked myself. Leadership just keeps asking for more. How do I keep them motivated? We don’t have any professional development money for them. These leaders think that they have to show up with the answer to everyone else’s problems. They want to be able to provide a solution that will give their teams clarity and direction. They know that’s what their people want. And yet, they’re often ignoring the most critical tool in their arsenal.

By Stephanie Judd
•
February 16, 2026
Last week, Kara coached Carl, a leader who was getting ready for a working group meeting. It was the group’s first opportunity to meet after their kickoff, and a critical moment to move the group from idea to action. Carl was concerned that people would be reluctant to contribute and then he’d be left alone to do the work without the crucial input from his stakeholders. What Carl needed was some space to get clear on the desired outcomes of his meeting, think through how he was going to run it, and make sure everyone was set up to contribute meaningfully. By the end of the session, Carl felt ready. You can’t prepare to the same degree for all your meetings. Sometimes all you can do is make sure you have a Zoom link attached to the calendar invite. But for high-stakes moments, the discussions that truly matter and require input from others, you need to go further and approach them strategically. That is one of the clearest ways you demonstrate leadership.

By Stephanie Judd
•
February 3, 2026
One of the most frustrating things Stephanie and Kara experience is facing a meeting on their calendar with a vague title and no agenda. Or (let’s be honest, it’s not much better) the laundry list of topics masquerading as an agenda. When looking at these meetings, Stephanie and Kara don’t know what’s expected of them, how to prepare, nor what the point of the meeting is at all. But… although we’re all victims of this workplace crime… we’re also the perpetrators. Just last week Kara titled a meeting “Storytelling Kickoff” that didn’t have an agenda. Stephanie created a calendar invite titled “Call with Lynette.” It too, had no agenda. We were both invited to a blank “Connect.” Stephanie even registered for a webinar months ahead of time, but when the day came, the calendar invitation title was “Webinar” with no description or agenda, so of course she didn’t attend.

December 15, 2025
Stephanie and Kara both learned early in our professional lives that follow-through matters. As students at Michigan Ross School of Business, it was drilled into us: after an interview, send a thoughtful thank-you note that references the conversation. It was presented as a way to stand out and be polite… a nice finishing touch to remember you by. But although a thank you is polite, it doesn’t build momentum.

December 1, 2025
Early in our Wolf & Heron days, Stephanie facilitated our Influential Storytelling workshop for a major new client. It was a high-stakes moment: 100+ people in the room, a huge win for us, and her first time delivering the workshop solo. She opened with a story she had polished, rehearsed, and delivered successfully many times before.

November 17, 2025
Carissa came to Stephanie frustrated. She had a 15-minute slot with her executive leadership team, and she wanted to understand why her user-research findings weren’t influencing leadership action. She had spent months gathering insights, synthesizing trends, and surfacing recommendations, yet every time she presented them, leaders nodded politely and moved on. There was no change or follow through.

June 30, 2025
Ah, the annual Sales Kick-Off (SKO) a high-energy, high-stakes event where the entire sales team gathers to be motivated, inspired, and equipped for the year ahead. Or, at least, that's the intention. Too often, SKOs devolve into an endless parade of slide decks, a blur of talking heads, and a slow descent into

By stephanie
•
April 15, 2024
All too often, weekly (or monthly) status updates end up being a verbal report-out by team members to the team lead. The team members feel like the time is wasted and the information could have been better communicated in an email. The team leader struggles to get anyone to participate outside of their own report.

September 11, 2023
When developing a learning experience, there are three common mistakes many experts make. They spend too much time presenting, they try to include too much information in too little time, and they over rely on a slide deck to support their lecture-style teaching. These mistakes sub-optimize your learning experience

March 22, 2023
We recently hosted a roundtable discussion on Building Authentic Sales Relationships in a Hybrid Virtual/In-Person Tech Industry. Additionally, we continue to do a great deal of executive coaching for leaders in public health, tech and other fields. There are several unique challenges leaders are facing in supporting their people right now due to the hybrid nature of work and offer these best practices for consideration.In this article, Kara Davidson and Stephanie Judd cover how to foster mindfulness in yourself and employees, being flexible about how you connect with your team, experimenting with new ways for team building, and how to debrief and coach your team members.

January 19, 2026
Earlier this month, we talked about why data can be difficult to communicate . Data often lacks meaning, is hard to process, and rarely engages people emotionally. Fortunately, there’s a way to address all three challenges at once. Storytelling is one of the most effective ways to make your data more compelling. Here’s why.

January 5, 2026
Recently, a product manager came to Kara looking for coaching on her storytelling skills and presentation delivery. When Kara asked what was behind the need, the client shared that she often has high-stakes moments with leadership where she needs to secure critical resources, like headcount. These conversations have serious implications for her team and her product’s success. She knows her data inside and out. The decision she wants to recommend to her executives feels clear to her. She’s prepared… but when she walks into the meeting, her data doesn’t land, and her arguments fall flat. She knows this because leadership asks questions like: What does this number mean? How do you know? They aren’t seeing the context, the “so what,” or how her data fits into the bigger picture of the business.

May 19, 2025
People dont make decisions based on logic alone. They need to connect emotionally with your message and use logic to justify it later. Thats where storytelling comes in. A good story doesn't just inform; it makes people feel. And when they feel, they remember. More importantly, they act. Read on to unde

April 7, 2025
As speakers and speaker coaches, we spend a lot of time crafting talks both for ourselves and with our clients. It's an obvious exploration, therefore, for us to look into how we can leverage AI to craft these talks more quickly (and ideally, effectively). Recently, Stephanie started giving a talk entitled Story.

August 19, 2024
Crafting an influential story is tough. Where do you start? What do you do along the way? How do you know if and when you're ready to share your story? We thought it would be fun to try to lay out our process from beginning to end. During our Influential Storytelling program, we take participants through the end.

May 28, 2024
We are firm believers in the value of empowering leaders (and people) to be compelling communicators who can inspire and persuade others with stories. Now that we're almost a decade into delivering our flagship program, Influential Storytelling, we've partnered with clients ranging from Google to the University

February 12, 2024
The two well focus on in this article are pitch and pace. Whats particularly powerful about pitch and pace, is that theyre wildly effective at communicating the emotional context of the words. Learning to master the instrument of your voice is a crucial part of what it takes to be an effective communicator

July 24, 2023
A key point relevant to stories and presentations is that stories must follow story structure while a presentation doesn't have to. In fact, presentations often have a very different narrative structure. That being said, because human beings respond so well to stories, it can be helpful to embed short stories tha

May 25, 2023
Here are some ways to think about using Invite Curiosity in your presentation design. Play with the sequencing of your information and tell it in a non-chronological order. Linger on decision points and invite the audience to make a decision with you. Use microstories in your Q&A to better answer the questions and

April 10, 2023
There are several things non-native English speakers can do when putting together a big speech or presentation in order to increase their confidence, preparedness and presence. Non-native English speakers should lean into intentionality, slow down, script and practice their presentations.

August 22, 2022
A powerful thing to do throughout your story is use language that allows your listener to visualize the story. Think about your story as a sequence of scenes to make it feel more cinematic. When your listener is able to visualize the story, it becomes more experiential to them, it’s easier to follow, it feels mor

May 2, 2022
Salespeople spend a lot of time giving presentations and demo-ing their solutions to prospects. These conversations are crucial components of the sales process and have a dramatic impact on the prospect’s final decision-making. For these reasons, sales teams should consider how to maximize the impact and effectiveness of their presentations and demos. It’s not all that uncommon for salespeople to be armed with a presentation or demo slide deck that was put together by the marketing department. The purpose of a “single source of truth” like the corporate-approved slide deck is to ensure that all salespeople have the same talking points and are communicating a consistent narrative in the marketplace. This is a noble goal, but one of the unintended consequences of a company-wide narrative in the form of a slide deck is that it can become stale and devoid of any kind of personal, authentic touch. Presentations are most effective when the speaker is able to build a human connection with their audience. This means that beyond a clear message, the speaker should reveal personal details about herself, create an emotional journey for the audience, and engage their intellectual curiosity along the way. When we work with leaders to develop presentations, one of our strongest recommendations is that the slide deck should be the last step of the development process. This ensures that we’ve mastered the message and crafted the journey long before we worry about the visual aids. When a marketing team hands the sales team a baked slide deck, each salesperson now has to work backwards to put together a presentation that has power, punch, and a touch of authenticity… and that’s hard! That said, if you’re a salesperson in this position, there are several ways you can make the corporate slide deck your own. Here are a few tips to consider: Understand the narrative of the deck. Make sure you can connect the dots from one slide to the next, and get the flow memorized into your bones. If you understand the information flow you will take the audience through, you’ll be able to ad lib on top of that to create the emotional experience and human connection that will make your presentation compelling. Prepare a script that gives you flexibility to improvise. Above all, make sure it’s in your voice. If you have to, write it out in long-form prose to get clear on what you want to say, and how you want to say it. Know your audience. Consider how to engage them in a way that’s unique or specific to them. Pausing your presentation to ask a question and check for understanding can be a great strategy, but avoid asking the same questions on the same slide to every prospect. Or worse, waiting until the end to open the floor with “Do you have any questions?” Open your presentation with a personal story. This helps you show up as authentic right off the bat, and opens up your audience to listen to what you have to say. Intersperse stories throughout the main narrative of the deck. Consider the most common questions you hear from prospects, or some of the tougher points to communicate. Those are ripe storytelling opportunities that are best addressed with a 90-second personal story that illustrates your point. Source your stories from past experiences, case studies, and other sales people on your team. Activate the intellectual curiosity of your audience. Some ways to do that is to drop hints about what’s to come, ask rhetorical (or non-rhetorical) questions, or present several options before indicating the ultimate choice that was made. Don’t be afraid to turn it off. Whenever you can, minimize the slide deck so your audience engages directly with you. This is even more important in the virtual setting where screen sharing can cause video feeds to shrink to impossible-to-see sizes or disappear altogether. As a salesperson, you are your best weapon… not your deck. Let yourself shine as much as you can. The next time the marketing team hands you a slide deck, say “thank you” and then get to work. Don’t accept the standard talk track they’ve provided to you, and find a way to showcase who you are in the course of your presentation or demo in addition to the product or service that you’re selling. How do you make your sales deck your own?

March 7, 2022
In the 5+ years that we've been operating as Wolf & Heron, we've had the privilege of delivering our Influential Storytelling program to 1000s of folks and provided one-on-one story coaching to hundreds of professionals. In our experience, there are several questions that have been posed to us with regularity a

November 10, 2021
As a business, we had zero in-person events scheduled between March 2020 and June 2021. As we became vaccinated against COVID-19, and many in the community became protected as well, we started hearing from clients that were hopeful and interested in gathering in-person, while still taking precautions to mitigate

September 29, 2021
Recently we delivered our Influential Storytelling program to a sales team that was interested in the content for two reasons: They understood the value of storytelling in their sales process and wanted to bone up their skillset, but they also saw storytelling as a crucial part of developing internal institutional

March 17, 2025
Executive coaching is a soft skill. Yes, there are some technical frameworks you can be trained on, but at the end of the day, a good executive coach is proficient in what are generally considered soft skills: conversations, intuition, active listening, appreciative inquiry, etc. Soft skills are those less tangible

By kara
•
March 20, 2023
Making people feel seen, heard, and understood is an important leadership skill. Here we offer tips from our executive coaching training that we think are particularly powerful ways to do just that: restate what you hear, ask powerful, future-oriented questions, trust your conversation partner has it in them to fin

By Stephanie Judd
•
March 16, 2026
Most check-ins drift into the same tired patterns and scripts: Light chatter: “What’s going on?” Project updates: “How’s project X?” A half-hearted attempt to help: “Anything you need help on?” A vague attempt to connect: “Is there anything else on your mind that we should talk about?” Rushed, pushed or cancelled meetings Check-ins fall into these predictable habits because both parties show up and wing them. Clarity is non-existent. People don’t have a clear sense of why they’re there, what they should get out of the meeting, and how best to use the time. How often do you walk into these meetings with no agenda or sense of purpose? This is a wasted opportunity.

By Stephanie Judd
•
March 2, 2026
Many of the people we coach are people leaders who are stressed about supporting their people in the midst of (massive) organizational change. Then pile on the fact that they’re often losing resources and being asked to do more with less. We hear comments like: I don’t know what to tell my team that will be helpful when I’m frustrated and overworked myself. Leadership just keeps asking for more. How do I keep them motivated? We don’t have any professional development money for them. These leaders think that they have to show up with the answer to everyone else’s problems. They want to be able to provide a solution that will give their teams clarity and direction. They know that’s what their people want. And yet, they’re often ignoring the most critical tool in their arsenal.

By Stephanie Judd
•
February 16, 2026
Last week, Kara coached Carl, a leader who was getting ready for a working group meeting. It was the group’s first opportunity to meet after their kickoff, and a critical moment to move the group from idea to action. Carl was concerned that people would be reluctant to contribute and then he’d be left alone to do the work without the crucial input from his stakeholders. What Carl needed was some space to get clear on the desired outcomes of his meeting, think through how he was going to run it, and make sure everyone was set up to contribute meaningfully. By the end of the session, Carl felt ready. You can’t prepare to the same degree for all your meetings. Sometimes all you can do is make sure you have a Zoom link attached to the calendar invite. But for high-stakes moments, the discussions that truly matter and require input from others, you need to go further and approach them strategically. That is one of the clearest ways you demonstrate leadership.

By Stephanie Judd
•
February 3, 2026
One of the most frustrating things Stephanie and Kara experience is facing a meeting on their calendar with a vague title and no agenda. Or (let’s be honest, it’s not much better) the laundry list of topics masquerading as an agenda. When looking at these meetings, Stephanie and Kara don’t know what’s expected of them, how to prepare, nor what the point of the meeting is at all. But… although we’re all victims of this workplace crime… we’re also the perpetrators. Just last week Kara titled a meeting “Storytelling Kickoff” that didn’t have an agenda. Stephanie created a calendar invite titled “Call with Lynette.” It too, had no agenda. We were both invited to a blank “Connect.” Stephanie even registered for a webinar months ahead of time, but when the day came, the calendar invitation title was “Webinar” with no description or agenda, so of course she didn’t attend.

January 19, 2026
Earlier this month, we talked about why data can be difficult to communicate . Data often lacks meaning, is hard to process, and rarely engages people emotionally. Fortunately, there’s a way to address all three challenges at once. Storytelling is one of the most effective ways to make your data more compelling. Here’s why.

January 5, 2026
Recently, a product manager came to Kara looking for coaching on her storytelling skills and presentation delivery. When Kara asked what was behind the need, the client shared that she often has high-stakes moments with leadership where she needs to secure critical resources, like headcount. These conversations have serious implications for her team and her product’s success. She knows her data inside and out. The decision she wants to recommend to her executives feels clear to her. She’s prepared… but when she walks into the meeting, her data doesn’t land, and her arguments fall flat. She knows this because leadership asks questions like: What does this number mean? How do you know? They aren’t seeing the context, the “so what,” or how her data fits into the bigger picture of the business.

December 15, 2025
Stephanie and Kara both learned early in our professional lives that follow-through matters. As students at Michigan Ross School of Business, it was drilled into us: after an interview, send a thoughtful thank-you note that references the conversation. It was presented as a way to stand out and be polite… a nice finishing touch to remember you by. But although a thank you is polite, it doesn’t build momentum.

December 1, 2025
Early in our Wolf & Heron days, Stephanie facilitated our Influential Storytelling workshop for a major new client. It was a high-stakes moment: 100+ people in the room, a huge win for us, and her first time delivering the workshop solo. She opened with a story she had polished, rehearsed, and delivered successfully many times before.

November 17, 2025
Carissa came to Stephanie frustrated. She had a 15-minute slot with her executive leadership team, and she wanted to understand why her user-research findings weren’t influencing leadership action. She had spent months gathering insights, synthesizing trends, and surfacing recommendations, yet every time she presented them, leaders nodded politely and moved on. There was no change or follow through.

June 30, 2025
Ah, the annual Sales Kick-Off (SKO) a high-energy, high-stakes event where the entire sales team gathers to be motivated, inspired, and equipped for the year ahead. Or, at least, that's the intention. Too often, SKOs devolve into an endless parade of slide decks, a blur of talking heads, and a slow descent into

May 19, 2025
People dont make decisions based on logic alone. They need to connect emotionally with your message and use logic to justify it later. Thats where storytelling comes in. A good story doesn't just inform; it makes people feel. And when they feel, they remember. More importantly, they act. Read on to unde

April 7, 2025
As speakers and speaker coaches, we spend a lot of time crafting talks both for ourselves and with our clients. It's an obvious exploration, therefore, for us to look into how we can leverage AI to craft these talks more quickly (and ideally, effectively). Recently, Stephanie started giving a talk entitled Story.

March 17, 2025
Executive coaching is a soft skill. Yes, there are some technical frameworks you can be trained on, but at the end of the day, a good executive coach is proficient in what are generally considered soft skills: conversations, intuition, active listening, appreciative inquiry, etc. Soft skills are those less tangible










































