Using Lessons from Storytelling to Design Your Presentation

February 6, 2023

If your last presentation had information overload, disorganization, a lack of vision or just didn’t land with your audience, one of the most powerful things you can do is use lessons from storytelling to improve it.


Recently we were hired by an organization to prepare their leaders for an internal conference. The leaders came to us and said, “Hey, so here’s what’s in my deck. I have to talk about A, then B, then C.” Oh, and by the way, A, then B, then C is about 50 dense slides that lack a compelling story arc.

A presentation is not a story, they are not interchangeable, but you can certainly use lessons from storytelling to make sure that your presentation has an organized narrative and leaves them with the takeaway(s) you want them to hold onto.


Here’s the advice we shared with those leaders:


Have a Key Theme and Message


Storytelling Lesson - Pick One Theme: Pick One Theme is one of our storytelling super powers. Influential Stories should have one main point in order to be focused and memorable.


Even if you feel like you know exactly what should go into your presentation, take a moment to step back and look at it from the 50,000 foot level. What do you want your audience to know, feel and do as a result of your presentation? Just as we recommend when crafting a story, getting crystal clear on the message or piece of information your audience absolutely must remember is crucial. A single-sentence takeaway can be an incredible filter for the stack of content you included in your presentation while on auto-pilot. It’s possible you’re spending 80% of the time on something that’s only 10% of the point, or that your main message is buried underneath 10 other pieces of less-important information.


Structure with Intention


Storytelling Lesson - Block out your story using building blocks: In our Influential Storytelling workshops, we provide participants with a set of building blocks (basic story structure) they can use to flesh out the content of their story. This helps storytellers resist the urge to give too much context, and ensures the inclusion of critical elements like an inciting incident and turning point.


Just like in a story, structure in your presentation is important because it will help you organize the flow of information, making it more digestible for your audience. Common structures are Introduction → Agenda → Details → Conclusion, Why → What → How or Problem Statement → Options → Recommended Solution. You can also leverage a story structure to design your presentation… Context → Challenge/Decision-making → Resolution..

There’s not one right structure for your presentation - the key is making sure it’s not just stacked content.


Your presentation structure or outline should serve as a set of landmarks for your audience, so they can follow along and aren’t overwhelmed.

Structure also helps ensure you take your audience on a journey because you’re going from place A to place B along an intentionally crafted path. 


Open Powerfully


Storytelling Lesson - Start with a hook: Your opening statement is your first impression and should capture your listeners immediately.

We rarely advocate for memorization of any script, whether it be a story or presentation voiceover. That said, we strongly recommend a (mostly) scripted opening to ensure that you’re hooking your audience right away and showing up with presence. Having a planned opening will enable you to begin confidently, be sure of your words, and welcome people into the presentation while hitting all of your intended notes. A powerful opening may include a story, a question, or a tee-up of the “why” for the presentation. A powerful opening is NOT an introduction of yourself… have someone else do that for you before you begin, or save it for after your opening, if you must include it. Whatever you choose, have a plan, write it down and practice it.


These are just three key lessons from storytelling that we apply to delivering powerful presentations. How do you make sure your presentations aren’t just information overload?

Share this article

Recent Posts

By Stephanie Judd March 2, 2026
Many of the people we coach are people leaders who are stressed about supporting their people in the midst of (massive) organizational change. Then pile on the fact that they’re often losing resources and being asked to do more with less. We hear comments like: I don’t know what to tell my team that will be helpful when I’m frustrated and overworked myself. Leadership just keeps asking for more. How do I keep them motivated? We don’t have any professional development money for them. These leaders think that they have to show up with the answer to everyone else’s problems. They want to be able to provide a solution that will give their teams clarity and direction. They know that’s what their people want. And yet, they’re often ignoring the most critical tool in their arsenal.
By Stephanie Judd February 16, 2026
Last week, Kara coached Carl, a leader who was getting ready for a working group meeting. It was the group’s first opportunity to meet after their kickoff, and a critical moment to move the group from idea to action. Carl was concerned that people would be reluctant to contribute and then he’d be left alone to do the work without the crucial input from his stakeholders. What Carl needed was some space to get clear on the desired outcomes of his meeting, think through how he was going to run it, and make sure everyone was set up to contribute meaningfully. By the end of the session, Carl felt ready. You can’t prepare to the same degree for all your meetings. Sometimes all you can do is make sure you have a Zoom link attached to the calendar invite. But for high-stakes moments, the discussions that truly matter and require input from others, you need to go further and approach them strategically. That is one of the clearest ways you demonstrate leadership.
By Stephanie Judd February 3, 2026
One of the most frustrating things Stephanie and Kara experience is facing a meeting on their calendar with a vague title and no agenda. Or (let’s be honest, it’s not much better) the laundry list of topics masquerading as an agenda. When looking at these meetings, Stephanie and Kara don’t know what’s expected of them, how to prepare, nor what the point of the meeting is at all. But… although we’re all victims of this workplace crime… we’re also the perpetrators. Just last week Kara titled a meeting “Storytelling Kickoff” that didn’t have an agenda. Stephanie created a calendar invite titled “Call with Lynette.” It too, had no agenda. We were both invited to a blank “Connect.” Stephanie even registered for a webinar months ahead of time, but when the day came, the calendar invitation title was “Webinar” with no description or agenda, so of course she didn’t attend.
January 19, 2026
Earlier this month, we talked about why data can be difficult to communicate . Data often lacks meaning, is hard to process, and rarely engages people emotionally. Fortunately, there’s a way to address all three challenges at once. Storytelling is one of the most effective ways to make your data more compelling. Here’s why.
Show More