Storytelling Training for Business Leaders

Salespeople

Salespeople agree that customers don’t buy a product or service—they buy an idea. The key to inspiring customers is connecting the product or service to a feeling... and professional storytelling skills make that possible.

With salespeople, we focus on: 

• Stories that communicate customer successes, value statements, and use cases. 
• The skill of eliciting—and listening to—stories from customers to best address their needs.

You will walk away with stories that will communicate the value of your product or service in a human, rather than technical, way.

Product Managers

As the primary representatives and spokespeople for their products, PMs aim to build buy-in, interest, and momentum. Strategic storytelling can galvanize diverse teams, motivate investment, and clarify purpose.

With PMs, we focus on: 

• User, product, customer, and career path stories. 
• Short-form stories that can be built into larger presentations.

You will walk away with stories that help you advocate for your product, galvanizing engineers and executives alike to dedicate effort and resources.

Leaders

Leaders must inspire a team toward a common goal. Effective storytelling makes them more compelling and better leaders.

With leaders, we focus on:

• Stories that drive understanding of the business strategy and culture. 
• Executive presence.
• Developing trust through authenticity and vulnerability.

You will walk away with a stories that will effectively drive change within your organization and motivate employees to align to the company vision.

Your Team

Storytelling builds relationships. Learning the skill is powerful, but the relationships your team will build along the way will propel your business forward.

For team-building, we focus on: 

• Stories that may span the personal and professional. 
• Providing a space to listen and be heard.

Walk away with stories that have created a true, shared sense of belonging.