Insights
Our unfiltered field perspective.

December 15, 2025
Stephanie and Kara both learned early in our professional lives that follow-through matters. As students at Michigan Ross School of Business, it was drilled into us: after an interview, send a thoughtful thank-you note that references the conversation. It was presented as a way to stand out and be polite… a nice finishing touch to remember you by. But although a thank you is polite, it doesn’t build momentum.

December 1, 2025
Early in our Wolf & Heron days, Stephanie facilitated our Influential Storytelling workshop for a major new client. It was a high-stakes moment: 100+ people in the room, a huge win for us, and her first time delivering the workshop solo. She opened with a story she had polished, rehearsed, and delivered successfully many times before.

November 17, 2025
Carissa came to Stephanie frustrated. She had a 15-minute slot with her executive leadership team, and she wanted to understand why her user-research findings weren’t influencing leadership action. She had spent months gathering insights, synthesizing trends, and surfacing recommendations, yet every time she presented them, leaders nodded politely and moved on. There was no change or follow through.

June 30, 2025
Ah, the annual Sales Kick-Off (SKO) a high-energy, high-stakes event where the entire sales team gathers to be motivated, inspired, and equipped for the year ahead. Or, at least, that's the intention. Too often, SKOs devolve into an endless parade of slide decks, a blur of talking heads, and a slow descent into

May 19, 2025
People dont make decisions based on logic alone. They need to connect emotionally with your message and use logic to justify it later. Thats where storytelling comes in. A good story doesn't just inform; it makes people feel. And when they feel, they remember. More importantly, they act. Read on to unde

April 7, 2025
As speakers and speaker coaches, we spend a lot of time crafting talks both for ourselves and with our clients. It's an obvious exploration, therefore, for us to look into how we can leverage AI to craft these talks more quickly (and ideally, effectively). Recently, Stephanie started giving a talk entitled Story.

March 17, 2025
Executive coaching is a soft skill. Yes, there are some technical frameworks you can be trained on, but at the end of the day, a good executive coach is proficient in what are generally considered soft skills: conversations, intuition, active listening, appreciative inquiry, etc. Soft skills are those less tangible

August 19, 2024
Crafting an influential story is tough. Where do you start? What do you do along the way? How do you know if and when you're ready to share your story? We thought it would be fun to try to lay out our process from beginning to end. During our Influential Storytelling program, we take participants through the end.
















