Does Your SKO Actually Achieve the Strategic Outcomes that Justify the Investment?

A SKO investment should be justified by how well it achieves strategic organizational goals. Unfortunately, SKO goals are often so vague that it’s impossible to integrate them into the feedback mechanism. If that’s the case for an event you’re planning, you certainly won’t know if you’ve achieved those goals… which begs the question, why have a SKO at all?

If you want your event to achieve its objectives, it’s critical that you identify, clearly, what those outcomes should be, and then weave them through your event like a red thread. That is how you’ll produce a Sales Kick Off where the investment earns you a return.

ArticleKara DavidsonJune 9, 2025sales, presentations, communication, sales kickoff, SKO, engagement, strategy, effective communicationComment

Design Breakouts That Actually Break Through

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Breakouts are where your attendees explore, discuss, and internalize the message you most want them to remember. They’re where concepts are made real and tangible. But too often, they turn into just another slide-driven presentation.

We’ve designed breakouts for sales kickoffs, leadership off-sites, and enterprise-wide strategy rollouts—and we’ve seen what works (and what doesn’t). This guide shares the exact principles we use to make sessions that are engaging, purpose-driven, and actually move people.

ResourcesStephanie JuddMay 8, 2025meeting design and facilitation, meeting design, tool, conference, breakouts, breakout, engagement, sko, sales kickoff, salesComment