One of the most common challenges of sales leaders is enabling their teams to take the demo deck and make it their own—uniquely, authentically and personally theirs. Read this article for some ways you can empower your salespeople to adapt the deck for a more relatable and engaging presentation.
Stephanie Judd authored this article as a Forbes Council contribution.
Read More“Employee engagement” has been a hot-button issue for more than a decade, and remains central to organizational strategy. But engagement is even more important now as companies experiment with hybrid work, or a permanent virtual workforce, and the Great Resignation exists as an ever-present backdrop. And yet, “engagement” remains a big-picture, intangible, and somewhat esoteric idea that has lots of impact on the people within an organization without anyone really understanding what to do about it.
The truth of the matter is that truly engaging your team happens long before the actual moment of reckoning. It’s thinking through details, and finding ways to activate interest and ownership with your employees in every interaction. Here are three common myths about employee engagement and what you can do instead.
Read MoreA request is defined by the Merriam-Webster dictionary as ‘the act or an instance of asking for something’. From a coaching perspective, this definition falls short. A request, in our opinion, is made when we see untapped potential or an opportunity not being fully leveraged within a person. At its core, a request is a gift of possibility available to the person who chooses to receive, unwrap and appreciate the request you have made.
Read MoreIf the COVID-19 pandemic taught us anything, it was that we can engage with each other even if we’re all in different places. As the world re-opens and in-person conferences are restarting, there is an expectation that they will remain accessible to folks who are unable to participate on site. And yet, early attempts to build meaningful hybrid conference experiences have shown us that we’re playing in a whole new league now. Hybrid experiences aren’t in-person or virtual experiences. They’re something altogether different. We still have a lot to learn, and it’s easy to execute hybrid conferences poorly.
Read MoreBecause storytelling is universal, the foundational principles of what makes a story influential remain constant even as the use case or audience changes. What shifts from context to context is how those principles are implemented or applied.
Stephanie Judd authored this article as a Forbes Council contribution.
Read MoreIt’s not all that uncommon for salespeople to be armed with a presentation or demo slide deck that was put together by the marketing department. The purpose of a “single source of truth” like the corporate-approved slide deck is to ensure that all salespeople have the same talking points and are communicating a consistent narrative in the marketplace. This is a noble goal, but one of the unintended consequences of a company-wide narrative in the form of a slide deck is that it can become stale and devoid of any kind of personal, authentic touch.
Read MoreA common question we hear from folks preparing for a “big” meeting is, “How do I handle the person who always dominates the conversation?” There are several strategies you can use to make sure the dominant voice is productive, and doesn’t prevent other voices from being heard, derail your meeting flow, or interfere with your goals. Here are three…
Read MoreNot all stories are created equal, and by focusing on what makes a story influential, tech salespeople can dramatically shift their conversations. Here’s a look at the common mistakes and what to do differently.
Stephanie Judd authored this article as a Forbes Council contribution.
Read MoreWith an increasingly distributed and global workforce, organizations need to become more sophisticated about how to support their employees' growth and development. There are many variables to consider from time zone, to language barriers, cultural differences, remote vs in-person vs hybrid, folks who are co-located but virtual, etc. Meanwhile, L&D teams are still being asked to deliver high-quality training and great experiences that engage employees and inspire them to do the hard work required to develop new skills. Here are a few tips and tricks we’ve picked up along the way as we develop impactful learning experiences to a variety of global teams and organizations.
Read MoreWe recently hosted a roundtable discussion on Building Authentic Sales Relationships in a Hybrid Virtual/In-Person Tech Industry. Additionally, we continue to do a great deal of executive coaching for leaders in public health, tech and other fields. There are several unique challenges leaders are facing in supporting their people right now due to the hybrid nature of work and offer these best practices for consideration.
Read MoreIn the 5+ years that we’ve been operating as Wolf & Heron, we’ve had the privilege of delivering our Influential Storytelling program to 1000s of folks and provided one-on-one story coaching to hundreds of professionals. In our experience, there are several questions that have been posed to us with regularity about storytelling and influence, so we thought we’d take some time to share our perspective publicly.
Read MoreQuestions have a powerful role in conversation and they’re underutilized at work. As experience designers and facilitators, we rely on questions to carry our participants through a process of discovery and learning. As leadership coaches, we rely on questions as the driving force for our conversations. Meanwhile, we see how often questions are underused by leaders, meeting facilitators and organizations in general.
Read MoreWhen we coach leaders as part of an enterprise leadership development program, we often also provide mini training sessions to these same leaders on the basic skills of coaching. What always surprises us is how difficult it is for leaders to see the parallels between coaching and leading, and even understand why learning coaching skills is relevant to their growth as leaders.
In Stephanie’s personal experience, the process of getting certified as a coach was one of the most transformative things she did in her leadership journey. She discovered through her coaching practice a set of questions that are so simple and powerful that we use them in all sorts of contexts beyond coaching conversations. Here are a few.
Read MoreIf your job is to sell your company’s products or services, you need to know how to communicate their value in a compelling way. When we work with salespeople, they already understand that storytelling can be a powerful tool for them, but they struggle with how to leverage stories appropriately. Sometimes they can come up with a story, but it’s too literal and leads them down a rabbit hole of demo-ing their product rather than actually telling a story. Other times they drone on and on, losing their audience along the way. Sometimes they just can’t come up with a story idea, even if they know they should be telling stories! Here are some tips and tricks to get you started if you’re having the same challenges.
Read MoreWe’re making plans in an era of uncertainty. These things are going to keep happening. It’s not clear if we’ll ever again get to a point where we can guarantee that an in-person event will definitely be in person, or that the keynote speaker we were planning on doesn’t suddenly develop the sniffles and will now give her speech from a virtual podium instead of the stage. Because of our new reality, here are a few recommendations on how to be proactive in your leadership and team meeting planning.
Read MoreAs a business, we had zero in-person events scheduled between March 2020 and June 2021. As we became vaccinated against COVID-19, and many in the community became protected as well, we started hearing from clients that were hopeful and interested in gathering in-person, while still taking precautions to mitigate the virus's spread.
So, we're leading events again, and often, our hosts are asking attendees and facilitators to mask up. Since June, we’ve had the opportunity to lead our Influential Storytelling workshop in-person several times, and many of those times we facilitated while wearing a mask. Along the way, we’ve learned a thing or two about how to facilitate or present with a mask on; what to pay attention to, what to keep in mind, and best practices to take to heart.
Here are a few of our learnings.
Read MoreOver the past several weeks, we posted a series of articles that walk you step by step through planning and facilitating the best strategy retreat of your career. Each week, we focused on one critical piece of the process we follow with our clients to ensure they design their meetings effectively and facilitate them for success.
>> Part 1: Define Success
>> Part 2: Develop a Straw Man Agenda
>> Part 3: Design Your Activities to Engage Your Attendees
>> Part 4: Navigate Day-of Challenges
Read MoreIt’s showtime! You’ve defined success, prepared a straw model agenda, and then refined that agenda for engagement. You’ve done the work to intentionally set up your meeting for success, but there are some things you just can’t do in advance. Here are some tips to help you navigate (and avoid!) day-of challenges that may arise.
>> Keep the Meeting on Track
>> Address Last Minute Attendance Changes Productively
>> Handle Low-Energy Moments
Read MoreNow it’s time to roll up your sleeves and prepare to get a little dirty. This is where it gets incredibly messy before you clean it up. Think about the journey your participants need to go on over the course of the retreat, and build out a row in your table for each step of that journey. Determine what they need to KNOW, FEEL, and DO first, second, third, and so on. Each row will be its own experience or agenda item, and each should have it’s own distinct purpose. Then, as best as you can, fill out the rest of your table to create your straw man agenda.
Read MoreThe most important thing you need to do once you’ve broadly identified the need for a strategy retreat is to define success. There are a few ways to do this, but the crux of this step is to make sure you and your team are aligned on the “why” for the retreat. Why is it happening? Why should people show up? Why should they care? Why should they contribute? Don’t just focus on the routine… we’re meeting because that’s what we do every year. Instead, aim to uncover why this retreat specifically needs to happen this year. Although you may already have a cursory idea of agenda topics, this step should take you beyond thinking about “what” you’re doing, and bring focus and sophistication to your meeting design.
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