The Best Kept Secret Podcast with Jay Kingley: How to Influence Using Storytelling
March 8, 2022
In this episode of The Best Kept Secret with Jay Kingly, Stephanie discusses why storytelling is so fundamentally human, and how to leverage storytelling in the sales process.
The goal of telling a story as part of your sales process is to create human connection, which can be effectively accomplished by bringing emotion into your story. True influential storytelling is inherently a vulnerable process but it leads to authenticity and high levels of effectiveness.
Stephanie discusses the common mistakes salespeople make in communicating with prospects, and the 4 components of an influential story that will fix those mistakes
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By Kara Davidson
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It's never been more important to be yourself. Kara's brother learned this while hiring for his company. He was eight interviews into a search for a new position at this company, and every one of them wasn’t who they said they were on their resume. Some invented their experience. Others leaned so hard on AI that he couldn't find the actual person behind the answers. He was aggravated trying to figure out what was real and what wasn’t. All he knew for sure was that he couldn’t trust his own read, so he handed the search to a recruiter. That's what happens when people can't tell what's real. They get suspicious of everyone. And when one thing about someone seems off, we doubt the whole person: the experience, the credentials, the firm handshake.



