Build Trust and Candor into your Meeting

stephanie • July 14, 2021
Woman in black blazer addressing a group at a table in an office.

There are two of us running Wolf & Heron. Our partnership is the foundation of our business. It shapes our work, how we show up for our clients, how we run meetings and what we put out into the world. Leaders watch our partnership in action and notice the trust, honesty, and candor between us and how that creates the space for both of us to be the best versions of ourselves. “How do we do that?” they ask. “What’s the secret?” 


The answer lies in two important qualities of how we work together, and these qualities are transferable to any meeting you may have at work. If done well, over time they’ll manifest incredible trust and candor within your team.


The First quality is Permission


A good meeting, interaction, or gathering is first characterized by the permission we give to its participants. The permission to say or ask anything is priceless. With this permission, we’re allowed to ask for what we need, speak up about issues when we feel the need, offer feedback to others, and be unfiltered about it in the process.


When leading a meeting, talk about permissions explicitly—don’t assume it’s implied. Ask permission for what you need as the facilitator of the group, and discuss what permissions the group needs from you to be effective together.


As a leader, consider asking permission to:


  • refocus the conversation when it diverges or gets repetitive
  • call on people who have not spoken recently
  • hold people back if they are dominating the conversation
  • ask clarifying questions when you need someone to elaborate
  • pause to reassess agenda topics or timing


Remind your participants they have the permission to:


  • ask questions
  • invite colleagues into the conversation if they have not spoken
  • ask to spend extra time on a topic
  • ask other people to say more about where they stand on an issue
  • express concerns that haven’t been fully addressed


The second quality is Safety.


Even if your meeting participants have permission to contribute fully, they also need to feel safe enough to do so. Psychological safety is largely based on the previous experiences and history the participants of your meeting have with you and each other. Breaking habits that cause people to feel uncomfortable can take a while, but naming those habits, ensuring you hold the boundaries as a facilitator, and establish new behaviors designed to create psychological safety will eventually lead to broader and deeper conversations with the people you meet with.


Here are some habits and ground rules to establish:


  • Make explicit the expectation of respect and confidentiality/discretion from the group.
  • Ask the group to devote their full attention to each person who speaks.
  • Hold the space for each person to take their time and complete their thoughts.
  • Ask follow-up questions for clarity if necessary.
  • Give credit to and build on each other’s comments.
  • Invite people into the conversation who have not spoken.
  • Encourage collaborative brainstorming to problem solve.
  • Avoid blaming.
  • Honor all opinions equally.
  • Answer any and all questions truthfully.
  • Summarize what has been learned as the meeting comes to an end.
  • Have each person explain the actions they will take and provide suggestions to others as well.
  • Acknowledge the quality of the conversation and thank the group for it.


In the process of having more candid, mutually respectful conversations, your team members will feel like their voices are heard and they are seen for who they are. They will become more cohesive and work together more powerfully. They may even start looking forward to your meetings.



Summary of Takeaways

Trust and candor are the foundation of any high-performing partnership or team, but they don't happen by accident. To create a space where people can be their best versions, you must intentionally build two qualities into your meetings:


  • Explicit Permission: Don't assume that participants know they have the right to speak up. As a facilitator, explicitly ask for permission to refocus the group, call on quiet voices, or pause the agenda. Simultaneously, remind participants they have permission to ask tough questions, invite colleagues into the fold, and express unaddressed concerns.
  • Psychological Safety: Permission is useless without safety. Establish ground rules that protect the group, such as ensuring full attention for every speaker, avoiding blame, and building on each other's ideas rather than tearing them down.
  • Consistency Builds Cohesion: Breaking old habits takes time. By consistently naming productive behaviors and holding the boundaries as a facilitator, you transition the team from "just another meeting" to a cohesive unit where members feel seen, heard, and valued.

Share this article

Recent Posts

By Kara Davidson • October 5, 2026
It's never been more important to be yourself. Kara's brother learned this while hiring for his company. He was eight interviews into a search for a new position at this company, and every one of them wasn’t who they said they were on their resume. Some invented their experience. Others leaned so hard on AI that he couldn't find the actual person behind the answers. He was aggravated trying to figure out what was real and what wasn’t. All he knew for sure was that he couldn’t trust his own read, so he handed the search to a recruiter. That's what happens when people can't tell what's real. They get suspicious of everyone. And when one thing about someone seems off, we doubt the whole person: the experience, the credentials, the firm handshake.
By Stephanie Judd • September 21, 2026
Stephanie had a mentor who went straight to ‘here’s what I would do’ the moment Stepanie asked for advice. Although this mentor was extremely well-meaning, the advice she gave was irrelevant and outside of Stephanie’s reality. “Take your clients to the ballet,” she said. But Stephanie lived nowhere near a ballet company, and her clients weren’t local to her. If this mentor had just paused to ask Stephanie a few questions, her insights would have been a lot better formulated.  Most people leading a discussion default to questions that inform them rather than explore possibilities. The difference is subtle, but the impact is huge.
By Stephanie Judd • September 8, 2026
Leaders have to have all the answers, right?  Kara had a coaching client who was facing a big org change and needed to keep her people motivated. She was hyper focused on what she should say and how she’d provide her people with answers. She knew this was a critical moment for building and maintaining trust and engagement on the team. But when Kara asked, “What would you be looking for from your leader in a moment like this?” the client said, “For them to listen to me.” Then why do we try to have all the answers? Why don’t we listen?
By Stephanie Judd • August 3, 2026
Letitia came to Stephanie stressed. She ran a monthly working group and every month felt the same: low attendance, low engagement, and a Q&A section that was mostly just awkward silence. She spent hours preparing a presentation nobody seemed to care about and couldn't figure out what she was doing wrong. When Stephanie asked her to walk through the format, Letitia said they do forty minutes of presentation followed by twenty minutes of Q&A. She selected the topic each month, recruited a presenter (often herself by default because no one ever volunteered), and carried the entire session on her back. Stephanie pointed out something that surprised Letitia, even though it felt obvious to her in retrospect: the format was inadvertently creating a group of observers, not active collaborators. The meeting was designed in a way that encouraged passivity.
Show More