Cross-Cultural Storytelling: How To Be Authentic, Engaging And Resonant With Your Audience

February 24, 2023

At the end of a talk or presentation, I usually get questions about the line between authenticity and dramatization. Stories, in particular, lend themselves to being dramatized—in some ways, dramatization makes the story more interesting and engaging—but that very same dramatization has the potential to feel affected or “put on” by the storyteller.


Recently, I gave a talk about influential storytelling in Switzerland to an audience of product managers from all over Europe. As usual, the question came up, but this time it was framed as a cross-cultural question. An audience member mentioned that my storytelling felt distinctly “American,” and she could never imagine herself telling a story in that way, let alone to an audience of “French and German executives.” Her question was “How do I be me, be engaging and resonate with my audience all in the context of working cross-culturally?”



In this article, Stephanie Judd is featured as a Forbes Council Member who shares how to be authentic, engaging and resonant with your audience.

Share this article

Recent Posts

By Stephanie Judd July 5, 2026
When we tell people that Wolf & Heron doesn't use slides in its in-person workshops, they often respond with an excited, “I love that! How refreshing!” That reaction is telling. Nobody says "that's weird." They are instantly relieved, relaxed and excited. They say refreshing — which means somewhere, on some level, they already know that slides aren't working the way they're supposed to. And in fact, workshops or presentations that rely on slides often make us sleepy. Here's the science behind why.
By Stephanie Judd June 15, 2026
Stephanie was coaching Lauren who, by every measure, had the change under control. She was leading her organization through a significant shift, managing multiple moving pieces at once. She communicated clearly. She had systems in place. Her team was executing. When Stephanie checked in with her, she said she felt on top of it. Then she showed up to a coaching conversation completely distraught. One of her employees had quit. The reason given: burnout. This was the person she had been most relying on to carry the weight of the change, someone who had been performing flawlessly and showing up fully to every task. What Lauren hadn't seen was what was happening underneath: the cumulative weight of what this employee had been quietly absorbing, week after week, until it finally pushed her to a breaking point. 
By Stephanie Judd June 1, 2026
A few weeks ago, Stephanie got on a call with a client she's been coaching for several months. This client, a public health leader who had spent years building a program she believed in, was in tears.  The list of what she was navigating was almost hard to say out loud: federal funding for her department was evaporating. Public trust in the field she'd devoted her career to had cratered in the years since COVID. There was an active measles outbreak demanding her team's around-the-clock attention. The strategic plan she'd helped design was effectively on hold. And in the same week, both her boss and her most trusted employee had resigned, with a hiring freeze in place that meant no one would be coming to help.
By Stephanie Judd May 18, 2026
“Read the room” is common advice in professional settings, especially when people are preparing for high-stakes meetings or working with senior stakeholders. What people usually mean is that they want you to: navigate different audiences well show up professionally and handle complex real-time dynamics with confidence. Most people are told they need to read the room, but the more critical skill is what you do next and how you adapt in the moment when things don’t go as expected.  “Reading the room” is actually much more about how you lead in the moment. As an influential communicator, you must be willing to check in with the group rather than move on. Then, try something different to re-engage people and move the discussion forward.
Show More