Clarity Alone Won't Drive Action
When you tell somebody something’s important, you’re just telling them your opinion. They won’t automatically agree with you just because you explained it. Even if you explain it well!
If you want someone to do something with what you tell them—to change behavior, take ownership, or go above and beyond—they have to care first.
To do that, you can lean on
Engage Emotion, one of the core superpowers in the
Influential Communicator framework.
This Isn’t Just for Presentations
We often coach clients to engage their audiences emotionally when they’re giving high-stakes presentations. But the truth is, it’s a communication superpower for all kinds of moments:
- When you’re asking for people to go above and beyond
- When you’re navigating resistance or tension
- When you’re introducing something new
- When you’re trying to build trust quickly
- When you’re competing against equally strong ideas
In all of these moments, logic is necessary. But emotion is what will help your message stand out and drive action.
Stephanie was coaching a client, Lindsay, who was frustrated with one of her employees. The employee wasn’t looping in the right people at the right time.
Lindsay’s conclusion was simple. “He’s just lazy. He doesn’t care if the right stakeholders are involved in the process.”
So Stephanie asked her a different question. “What have you done to make him care?”
She paused. “Well… I explained how important it was.”
Voila! It was clear, logical, and direct… and yet completely insufficient on its own.
The Real Job of a Communicator
Most professionals focus on getting their audience to understand. But action doesn’t come from understanding alone.
We love the Know-Feel-Do framework as a way to ground ourselves in the desired outcomes of a communication moment: You need your audience to know something.
But if they don’t feel something, they won’t do anything.
Engage Emotion is the superpower that bridges that gap. It’s what turns a clear message into a compelling one.
How to Think About It
Before your next important communication moment, ask yourself:
- How do I want my audience to feel?
- What would help them care about this message?
- What emotional barrier might be in the way?
- How do I want to show up to shape that experience?
- What does this moment actually need from me as a communicator?
These questions shift your focus from delivering information to creating an experience. It’ll move you from being clear, to being effective.
The Shift
Lindsay didn’t need to repeat herself more clearly. She needed to think differently about the moment.
When you’ve got a team member or leader who just doesn’t seem to want to do something you need them to do, it’s rarely solved with better explanations. Instead, think about what you need them to
feel.
Want to Build This Skill?
If this expanded your view of when emotional engagement matters, the next step is learning how to actually do it.
That’s exactly what we focus on inside the Influence Library.
The Influence Library is a membership platform for professionals who want to grow their influence at work.
Inside, you’ll find practical tools to help you communicate more clearly, run better meetings, and show up as a stronger leader in the moments that matter.
Recent Posts






