A Secret to Presenting Technical Insights: Storytelling

January 19, 2026

Stories are memorable. 

Or, as we like to say at Wolf & Heron, stories stick. Research shows people recall about 5% of statistics but up to 63% of stories. Think of one of your favorite childhood books. Even years later, you likely remember the core idea, and maybe specific details or phrases. Now think about second grade. You certainly learned things, but it’s much harder to recall those details.



When information is wrapped in a story, we’re far more likely to retain it. Story is what sticks.

Stories activate both logic and emotion (boosting recall and persuasion.)

At Wolf & Heron, we help people become more effective communicators and storytellers, not just for the sake of it. We focus on this work because storytellers are more influential. Stories don’t just convey information. They help people make sense of it.


Stories engage your audience on two levels. On a rational level, they help people understand how ideas connect and why conclusions make sense. On an emotional level, they surface the stakes, why the information matters and why action is needed.


Story shouldn’t replace your data. Data builds credibility. Story helps your data insight land, makes it memorable, and moves people toward the action you want them to take.


Want to learn how to transform your data into a story? Join our upcoming webinar on January 22nd: Cut the Clutter: Turning Complex Data into Compelling Stories.

Four people in casual clothes, one on office chair, others on beanbags, having a discussion.

When you wrap data in a story, you give it context and a point.

Share this article

Recent Posts

By Stephanie Judd April 20, 2026
Stephanie was coaching a product manager at Google, Marcus, who was preparing to pitch a new health tech idea to his executives. He had done the work. The research was solid. The opportunity was real. And like many strong operators, his instinct was to lead with the facts. During his discovery process, Marcus had interviewed a nurse, Sarah, who shared something surprising: She logged into her system about 100 times per shift. Marcus dug deeper. Each login took about a minute… That’s more than an hour and a half in an 8-hour shift spent just logging in. That’s a compelling data point. But it's not enough.  Data alone doesn’t carry weight unless people feel what it means. So we worked on how he delivered it. We didn't change the numbers. We just changed the experience of hearing them.
By Stephanie Judd April 5, 2026
Stephanie was coaching a client, Lindsay, who was frustrated with one of her employees. The employee wasn’t looping in the right people at the right time. Lindsay’s conclusion was simple. “He’s just lazy. He doesn’t care if the right stakeholders are involved in the process.” So Stephanie asked her a different question. “What have you done to make him care?” She paused. “Well… I explained how important it was.”  Voila! It was clear, logical, and direct… and yet completely insufficient on its own.
By Stephanie Judd March 16, 2026
Most check-ins drift into the same tired patterns and scripts: Light chatter: “What’s going on?” Project updates: “How’s project X?” A half-hearted attempt to help: “Anything you need help on?” A vague attempt to connect: “Is there anything else on your mind that we should talk about?” Rushed, pushed or cancelled meetings Check-ins fall into these predictable habits because both parties show up and wing them. Clarity is non-existent. People don’t have a clear sense of why they’re there, what they should get out of the meeting, and how best to use the time. How often do you walk into these meetings with no agenda or sense of purpose? This is a wasted opportunity.
By Stephanie Judd March 2, 2026
Many of the people we coach are people leaders who are stressed about supporting their people in the midst of (massive) organizational change. Then pile on the fact that they’re often losing resources and being asked to do more with less. We hear comments like: I don’t know what to tell my team that will be helpful when I’m frustrated and overworked myself. Leadership just keeps asking for more. How do I keep them motivated? We don’t have any professional development money for them. These leaders think that they have to show up with the answer to everyone else’s problems. They want to be able to provide a solution that will give their teams clarity and direction. They know that’s what their people want. And yet, they’re often ignoring the most critical tool in their arsenal.
Show More