A Secret to Presenting Technical Insights: Storytelling

Stories are memorable. 

Or, as we like to say at Wolf & Heron, stories stick. Research shows people recall about 5% of statistics but up to 63% of stories. Think of one of your favorite childhood books. Even years later, you likely remember the core idea, and maybe specific details or phrases. Now think about second grade. You certainly learned things, but it’s much harder to recall those details.



When information is wrapped in a story, we’re far more likely to retain it. Story is what sticks.

Stories activate both logic and emotion (boosting recall and persuasion.)

At Wolf & Heron, we help people become more effective communicators and storytellers, not just for the sake of it. We focus on this work because storytellers are more influential. Stories don’t just convey information. They help people make sense of it.

Stories engage your audience on two levels. On a rational level, they help people understand how ideas connect and why conclusions make sense. On an emotional level, they surface the stakes, why the information matters and why action is needed.

Story shouldn’t replace your data. Data builds credibility. Story helps your data insight land, makes it memorable, and moves people toward the action you want them to take.

Want to learn how to transform your data into a story? Join our upcoming webinar on January 22nd: Cut the Clutter: Turning Complex Data into Compelling Stories.