Why Authenticity Matters and What It Has to Do With Influence
Confusion
One of the best ways to do this is right off the jump of your meeting, by creating ground rules.
Ground rules tell the group what kind of meeting this is. They help you signal how contributions can be made, that disagreement is welcome, and that the goal is conversation rather than consumption. They also create a shared agreement you can return to if things get uncomfortable.
It’s especially helpful when you think the group has misaligned expectations, it’s a first-time gathering and people don’t know what to expect, or it’s an established routine that you’d like to refresh. A great trick is to establish ground rules in partnership with your attendees to get commitment from the start. Consider questions like:
- How will we show up?
- When should we each provide input?
- How long should we speak before giving someone else the floor?
- How can we kindly and respectfully ask people to get to the point?
- How will we hold each other accountable to these ground rules?
Most facilitators skip this because it feels implied, or slightly awkward to state out loud with a group of adults. Skip it and you spend the rest of the session trying to establish norms that should have been agreed on at the start. When ground rules are set well, the group has already said yes to participating before the first real ask.
That suspicion creates an opening. In a world full of polished, generated, too-perfect everything, the person who is recognizably and specifically themselves stands out. Being real has become a competitive advantage.
What authenticity is (and isn't).
Authenticity is the match between who you are and how you show up, as other people see it. It's a perception, so it's something you signal, not just something you have. It isn't saying everything you feel (that's oversharing), and it isn't refusing to grow (the person you're working to become is still you).
It sits next to some words it gets confused with. Integrity is doing what you say. Likability is whether people enjoy you. Credibility is whether they believe you can deliver.
Authenticity feeds trust from a specific angle: it tells people they can trust your intentions. When something seems performed, people start asking what else you're hiding, and every other trust signal gets discounted.
It's never been more important to be yourself.
Kara's brother learned this while hiring for his company. He was eight interviews into a search for a new position at this company, and every one of them wasn’t who they said they were on their resume. Some invented their experience. Others leaned so hard on AI that he couldn't find the actual person behind the answers. He was aggravated trying to figure out what was real and what wasn’t. All he knew for sure was that he couldn’t trust his own read, so he handed the search to a recruiter.
That's what happens when people can't tell what's real. They get suspicious of everyone. And when one thing about someone seems off, we doubt the whole person: the experience, the credentials, the firm handshake.
Authenticity lets you be KNOWN.
Being known feels good. It’s at the crux of what gives you a sense of belonging. But beyond that, being authentically known has a practical payoff: people bring you the problems you're actually good at solving. One woman came to three of our free webinars, then bought a ticket to an open workshop, and eventually referred us to her CEO. That referral became a company engagement. By then she knew exactly what we care about and where we'd be useful, so she knew when to bring us in. At Wolf & Heron, we want people to think of us when they need help with influence and storytelling… because that’s where we can actually be useful to people. Nobody needs our weather forecasts.
Authenticity helps you be TRUSTED.
At a leadership workshop we ran for a women's business group, the leader who had organized the event put her own name in the raffle… and then ended up winning it. Nobody said anything, but everyone saw it. Then, later, when she talked about “being there for your people” and “recognizing the work your team does” and “giving credit to those around you” everyone looked at her with half a smirk and raised eyebrows. No one believed her because her actions and her words didn’t line up. Trust grows when what you say you value matches what you do, over and over, until people know what they can expect from you. Authenticity is that match. It has nothing to do with saying every feeling out loud. It means being consistently the same person, so the people around you never have to wonder which version they'll get.
Authenticity makes you INFLUENTIAL.
Stephanie was on the support crew when her husband raced the Baja 1000. With just fifty miles to go, and only a 2-min lead over the 2nd-place car, the team started brainstorming how to bend the rules and get their driver across the finish line without the required driver change (that would cost at least 3 minutes). Stephanie hesitated to speak up; she was "just a wife" with no real credibility or power in this group. But another crew member with no title and no authority did. "Guys. We came here to finish. Let's just do that, and be proud of our accomplishment." Thirty people recalibrated on the spot and did the right thing.
That's what authenticity makes possible. When people believe you're saying what you actually think, they listen and pay attention. When they don't, you won't even be in the room.
Keep It Real
Keep It Real is one of the Influential Communicator SuperpowersTM, because people can only be moved by someone they believe. It’s also why authenticity is at the center of executive presence.
Think back to Kara's brother, eight interviews in, unable to trust anyone in front of him. The candidate who would have stood out in that search didn't need a better resume. They needed to be recognizably, specifically themselves, so he could see who he was hiring. That's true in every room you walk into.
When people can see who you are, they know where you're useful, how far to trust you, and whether to follow your lead.
Being yourself doesn't mean staying the same, though.
In our next article, we take on the question,
If I change how I show up, am I being fake? Join us on October 21 for our
free webinar, Executive Presence: Be Influential and Authentic at the Same Time.
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