Posts tagged relationship-building
Influence Pathway: Appealing to the Relationship AKA Who Would Take a Bullet for You?

When I first started thinking about influence and how it works, I was almost exclusively interested in how I could get lots of people I barely know to do something specific. Coming from a background in environmental stewardship, I had already tackled the challenge of trying to inspire entire organizations to use energy more responsibly, or getting voters to care about an issue and vote accordingly. When I thought about influence, it was about moving mountains.

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