Posts tagged predictably irrational
Influencing Outcomes by Carefully Suggesting Options

Recently I started reading the book Predictably Irrational by Dan Ariely. It’s right in the vein of many of the books I love to devour because it’s about the human brain – in all its confusing glory – and how we aren’t, at the core, actually rational creatures (as standard economic theory assumes). Even more interestingly, though, is that the book suggests that we’re actually irrational in predictable ways.

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